How successful companies can miss the changes that reshape their markets.
The reading list
Ideas about technology, business, judgement and the way people live.
“Books are a uniquely portable magic.”
A selection of books that offer useful perspectives on building businesses, making decisions and understanding the world.
A perspective on creating distinctive businesses and questioning accepted assumptions.
An exploration of judgement, cognitive bias and decisions under uncertainty.
A practical perspective on privacy and the information everyday technologies reveal.
How to ask better questions and learn from customers without inviting polite reassurance.
A broad account of human history and the role of shared ideas and institutions.
A practical treatment of management, organisational output and the work of leading teams.
A provocative proposal about online communities and new forms of political organisation.
What are you working on?
Tell us about your business, a product you are developing or a problem you would like help thinking through.