Vanaheim Labs
Our own products and experiments, including Docgent, FramePilot and Shelfie. Labs keeps us close to the realities of designing, shipping and running software.
Explore our projectsBuild · Invest · Advise
We build, invest in and advise on what used to take a whole company
We give product, technology and strategy advice to the teams building what’s next — and we build alongside them, with a small team and modern tooling that does the work of many.
Led by operators
We have built products, led technical teams and worked through the commercial and operational problems that follow a launch. The people who advise you stay directly involved in the work.
One firm
One firm. Three connected areas of work.
Labs is where we make products of our own. Our investment interests keep us close to ownership decisions. Our advisory work draws on experience building and operating businesses.
Vanaheim Investments
Our own investment interests and an operator’s perspective on private businesses: what customers value, what the numbers assume and what it will take to improve the business.
How we think about investingAdvisory
For founders and leadership teams facing a product, technology or commercial decision. We define the problem, make the trade-offs clear and help put the answer to work.
How we helpHow we help
From the decision to the working system
A product decision affects revenue, operations and the technology behind them. We work across those boundaries and remain involved as the answer becomes a working system.
i.
Business & product strategy
Work out who the product serves, why they choose it and how the business makes money. Connect those decisions to pricing, distribution, the product roadmap and the way the team operates.
ii.
Applied AI & agent systems
Find work where AI can make a measurable difference, then design the workflow around the people, data and systems it depends on. We build and run agent systems ourselves, with permissions, evaluation and review designed in.
iii.
Regulated products & transaction work
Shape products around data and regulatory constraints, alongside legal and licensing advisers. Test business plans, models and diligence materials before a funding or investment decision depends on them.
Vanaheim Labs
Ideas made tangible
Building our own products keeps us close to the detail: the customer problem, the design decisions, the software, and the work of running it once people depend on it.
Documents & AI
Docgent
Professional documents, with a clear review trail.Docgent helps AI agents produce structured documents while people review changes and remain responsible for the result. Content, design and version history stay organised as the document evolves.
Art & the home
FramePilot
A more personal way to live with art.Art discovery and display for Samsung Frame TV owners, bringing museum collections, generated work and personal taste to what appears on the wall.
Books & collections
Shelfie
Know your books. Enjoy your collection.A simple way to catalogue a physical book collection: scan barcodes, gather book details and organise a personal digital library.
Built on experience
A founder’s perspective. An operator’s attention to detail.
We have co-founded businesses in e-commerce, audience measurement and streaming data, led product and technology teams as CTO, and worked on the commercial and operating systems behind Inkl. That experience runs from the first product decision to the ongoing work of making a business function.
Gate13 · Effective Measure · Gyde · Narratiive · Inkl About VanaheimLet’s talk
What are you working on?
If you are deciding what to build, improving a business that is already running or trying to put AI to useful work, tell us what you are dealing with.