For founder-led businesses where product, commercial and technology decisions overlap. We work directly with leadership teams to make the decision and help carry it through.
A pricing change has implications for the product. An AI workflow depends on the right data, permissions and human oversight. A regulated product has constraints that shape its design from the start.
We work through these connected questions with you, make the trade-offs explicit and agree what needs to be delivered. Depending on the problem, that may be a decision, a plan, a prototype or a working system.
If growth has stalled or the business feels harder to run than it should, examine the offer, pricing, distribution and operating data. Find the decisions that matter, then improve the reporting, customer processes and internal tools needed to support them.
Work from customer research and product scope through user experience, architecture and delivery. We can write code and build prototypes where doing so is the quickest way to test an assumption or put a product in users’ hands.
Identify a useful application of AI, then design the complete workflow: data access, agent responsibilities, evaluation, review and integration with existing systems. We build and run our own agents in day-to-day work and bring those lessons to each engagement.
Help product teams turn legal and data constraints into design decisions. That can include consent journeys, information flows, privacy requirements and the operational implications of financial services or credit licensing. We work with your lawyers and licensed advisers on the legal questions.
Prepare or challenge the commercial case for a fundraise, purchase or sale. We examine the business plan, model and supporting materials for mismatched assumptions, missing costs, uncertain revenue and gaps in the evidence. Where useful, agents help gather and organise material for human review.
Turn a technical uncertainty into a set of questions and experiments. Record the method and what was learned, then use those findings to guide product and commercial decisions. Specialist advisers can use the technical records where the R&D Tax Incentive is relevant.
We agree the question, scope, responsibilities and output before starting. The people who scope the work lead it and stay involved through delivery.
A defined review of a business model, product, architecture, investment case or operating problem, ending with findings and recommended actions.
A scoped delivery project, such as a prototype, integration, AI workflow, product feature or internal tool.
Direct involvement alongside a founder or leadership team as decisions are made, implemented and revisited.
Tell us what you are trying to achieve, what is getting in the way and where you would value another perspective.